Brand Kit
Identity, color, typography and application guidelines
for Winch Labs and Garboard.
Download the full kit (PDF, 7.4 MB)
© 2026 Winch Labsv1.0 · August 2026
Archived August 2026 brand guidelines. Garboard is now Deltz. See the current identity.
Identity, color, typography and application guidelines
for Winch Labs and Garboard.
Download the full kit (PDF, 7.4 MB)
The mark doubles as the W of the wordmark. Clear space: keep at least the height of the mark's left stroke free on all sides. Never stretch, recolor outside the palette, outline, or place on low-contrast backgrounds.
Garboard is mark-only — no text lockup. The shield carries the identity at golden amber #E8A63C; product UI sets the name in plain type beside it when needed. The mark keeps its amber on every surface — including the blue-themed app — and amber is used for nothing else.
One theme, everywhere. The Winch Labs theme — Winch Blue, dark canvas, system sans + mono evidence — is the single theme across every surface: winchlabs.io, decks, slides, stationery, and the Garboard app itself. Golden amber #E8A63C belongs to exactly one thing: the Garboard logo mark. It never colors buttons, links, accents or headings. The endorsement line "Garboard · by Winch Labs" binds product to company; blue is how both of them speak.
One accent: Winch Blue, on every surface including the product. Amber exists only inside the Garboard mark. Green and red are reserved for gate results — never decoration.
The wordmark's italic letterforms live only in the logo artwork — never typeset "Winch Labs" in italic text to imitate it.
| Asset | File | Size | Use |
|---|---|---|---|
| Favicon | favicon-32 / favicon-512.png | 32 · 512 px | browser tabs, PWA |
| Touch icon | apple-touch-icon.png | 180 px | iOS, bookmarks |
| Avatars | avatar-blue / white / dark.png | 512 px | social profiles |
| OG / link card | og-card.png | 1200 × 630 | link previews |
| X banner | banner-x.png | 1500 × 500 | twitter/x header |
| LinkedIn banner | banner-linkedin.png | 1584 × 396 | company page |
| Square post | square-post.png | 1080 px | social posts |
| Slides | slides/slide-*.png | 1920 × 1080 | presentation masters |
| Tee print | merch/tee-print-*.png | 3600 × 2000 · 300dpi | DTG front print |
| Mug wrap | merch/mug-wrap.png | 2550 × 1155 | 11oz full wrap |
| Bottle label | merch/bottle-label.png | 2100 × 900 | label wrap |
| Business card | stationery/business-card-*.png | 1050 × 600 · 300dpi | 3.5 × 2 in |
| Letterhead | stationery/letterhead-a4.png | 2480 × 3508 · 300dpi | A4 |
| Standee | stationery/standee-rollup.png | 850 × 2000 mm | roll-up banner |
Minimum mark size: 24 px tall on screen, 10 mm in print. Below that, use the mark alone — never shrink the full lockup beyond legibility.
Print files are supplied at production resolution with the artwork on transparent backgrounds where the garment provides the color. Dark garments take the white print; light garments take the blue print. One logo per item — never mix Winch and Garboard marks on merch.
Stationery stays light: white field, blue lockup, one rule line. The standee is the only surface where the mark may run off-canvas at full saturation.
Nine 1920×1080 masters — use as slide backgrounds in Canva, Keynote or Slides. Dark canvas, one blue accent, evidence in mono.
